Posts tagged ‘feminism’

12/02/2011

Public Diplomacy Gives the Silent Treatment

Public Diplomacy (PD) is tired of being put in a box. She is the misunderstood stepsister of International Relations that once hated her black sheepishness and is now coming into her own. Instead of fitting into a neatly presentable package, PD is a convoluted mess that only self-loathing theorists try to love. Her quirks and non-traditional characteristics are becoming more accepted in academia, but only the academics holding her tightly know that they know only an inkling of what makes her tick.

They know the trigger points: “What is public diplomacy?” Ha. Wrong question. And in response to that question, PD will simply play the silent game because she is complicated and offended at your attempt to define her in a single sentence. At times, all she’s trying to get at is a little influence. At other times, she’s helping build brands. And other times, she’s just glad to facilitate a little human connection at the international level.

Misunderstood. Underestimated.

The best way to know PD is to observe her in dimensions. The more obvious ones we’ve known for years—her military and economic strategies; her weekly lunch-ins at the Embassy in Islamabad. But she has a softer side. She’s in the coding and gaming tech initiatives at the Department of State—winning over the hearts and minds of the people, one coder at a time. She’s in the international education and research-exchange programs paid by the DOD, sending little ambassadors one scholarship at a time overseas. She’s in the Facebook pages and the development organizations and the phones and computers given away to start the conversation between the US and other nations.

So stop assuming you can use her with no consequences. PD is not just a silver bullet to solve your problems. And she certainly doesn’t appreciate being misused so your ego can be satisfied. If you want to know some essence of PD, focus on her softer side, but ultimately you’re going to have to analyze her like any other concept and find ways to open your mind to her presence in new ways.